This gives you a great view into your website visitors including: ![]() Google Analytics: Unified Sessions/Signals, Goal, and Event Trackingįor most websites, I suggest setting up Google Analytics or something equivalent. What this means practically, is you gain insight into the segments of visitors that you’re reaching disproportionately to the general public.ģ. The result of this is deep insights into who visitors are on a personal level which have translated into business intelligence for creative teams who can tailor messaging and imagery to resonate more deeply.Īlso innovative is Quantcast’s option to view metrics on a composition view (demographics as a percentage of the whole) as well as on an indexed basis compared to the average website based on your country.
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